Keywords Need To Be Placed Carefully

There’s one thing that you still see way too much of and that’s keywords crammed into websites with no regard for the flow or readability or the content. You might get the search engines to notice you that way, but you’ll get people clicking off your site if the content reads badly. Remember that keywords and their phrases need to be carefully placed so that they blend in. A good yardstick that seems to work is once every 100 words. Web copy needs to be written by professionals.

Keywords And Content: A Real Balancing Act

There are lots of websites I still come across that have stuffed themselves so full of keywords and keyword phrases that they don’t make any sense. Of course the whole idea is to get a good keyword ranking, but you don’t want to lose customers when you get to a site because you’ve got web copy that reads badly. There’s a balancing act that needs to be maintained between keyword phrases and good copy so that you get traffic that’s going to like what they see when they get to your site. That’s where good copywriters come in. Here’s an article I just published on the topic of seo and content.